EVENTS
RANGE ROVER SPORTS LAUNCH
THE RANGE ROVER SPORT LAUNCH MARKS A SIGNIFICANT MOMENT IN THE AUTOMOTIVE INDUSTRY, REPRESENTING THE UNVEILING OF A HIGHLY ATICIPATED AND INNOVATIVE VEHICLE.
When Land Rover came up with the idea for the launch of Range Rover Sport and wanted to create a driving course through a 747 they knew that D3 was the agency with the skills, practical creativity and engineering knowledge to pull this off! To help Land Rover wow even the most experienced motoring journalists D3 designed and built the most audacious and spectacular launch that Land Rover has ever attempted - an off road driving course through a Boeing 747 cargo plane. This spectacular course demonstrated the car’s capabilities as it ascended the entry ramps, navigating side slopes through the body of the aircraft up into the first class lounge, catching a brief glimpse into the cockpit before a daring descent down the 45° exit ramp.