EVENTS
RANGE ROVER EVOQUE LAUNCH GREECE
THE LAUNCH EVENT SHOWCASED THE EVOQUE'S CUTTING-EDGE DESIGN, INCORPORATING SUSTAINABLE MATERIALS AND GROUNDBREAKING ENGINEERING. WHEN LAND ROVER CHOSE TO LAUNCH THEIR NEW EVOQUE IN GREECE D3 WERE ASKED TO HELP CREATE A WOW FOR THE JOURNALISTS.
After a detailed scout and working with the Global PR team at Land Rover we helped find the most challenging terrain and stunning landscapes to show the Evoque's tough off road capabilities. The element of surprise was a breath taking drive across the Corinth Canal using a disused railway bridge 150ft above a gorge. D3 worked to make the bridge safe for vehicles to cross without losing the effect of driving across the wooden sleepers over a sideless bridge. We were able to create an audacious stunt in a safe and regulated way by laying tracks on top of the sleepers and a barrier that prevented cars from going off the side of the bridge. Land Rover rely on D3 to help them find the solutions to what look like impossible scenarios. The journalists had their big story and images for this important vehicle launch.
