LAND ROVER G4 CHALLENGE

D3 were involved in the creation of The Land Rover G4 Challenge to help re-inforce Land Rover’s marketing platform ‘Go Beyond’ and build on their core values. We were the primary agency working on the G4 Challenge, delivering the concept creation, logistics and competition elements. We also ran a series of media recces in Mongolia giving the journalists a unique driving and lifestyle experience. Our breadth of experience in a wide range of adventure sports allowed us to pull together some of the most original adventure challenges in both remote and urban locations around the world including New York, Laos, Rio and Bangkok. The events delivered a strong return on investment via extensive global media coverage.