EVENTS
JLR INVICTUS GAMES
THE INVICTUS GAMES IS AN INTERNATIONAL SPORTING EVENT THAT BRINGS TOGETHER WOUNDED, INJURED, OR SICK SERVICEMEN AND WOMEN FROM VARIOUS NATIONS TO COMPTE IN A VARIETY OF ADAPTIVE SPORTS.
JLR asked us to bring to life their sponsorship of Invictus Games with a driving competition. Each location was a blank canvas that required theming and dressing as well as awesome and original competitive elements as it was day 1 of this prestigious event. The competition was designed to test the competitors driving, navigational and teamwork skills in an exciting but safe way. The competition rules and scoring we devised had to fair and inline with the spirit of Invictus Games. In 2022 we delivered their final year of involvement at the Hague. Months of creative planning and fine tuning alongside JLR resulted in some of the best feedback to date and a fantastic start to this competition. D3 created, built and dressed each location from scratch ensuring Jaguar Land Rover was reflected as the premium brand it is.
