EVENTS
HYUNDAI SANTA FE UK PRESS LAUNCH
D3 HAVE WORKED WITH HYUNDAI UK FOR MANY YEARS HELPING THEM LAUNCH THEIR EVER GROWING AND FUTURE FACING VEHICLE RANGE.
.jpeg)
Hyundai launched the new Santa Fe to targeted media and influencers and highlighted the spacious SUV with a Chabak style event – a Korean car-booting trend. D3’s role was to find remote and stunning locations for the press to drive between, breakfasting at Escape to the Lakes, taking a coffee break at Lynn Brianne and camping on the ridge at Difi Bike Park in Wales. This two week programme involved 30 journalists and influencers driving the vehicle on a specific route and receiving a warm and luxurious welcome when they arrived into camp. Each car was then prepared for a comfortable & cosy night’s sleep in the back of the Santa Fe – a true Chabak experience! The evening included a hearty meal while watching the sun go down over a stunning vista. In the morning Breakfast was served while guests enjoyed looking down on fast jets as they flew the Mach loop.
