EVENTS
HYUNDAI SPRING SUV RANGE DRIVE
D3 HAVE WORKED WITH HYUNDAI UK FOR MANY YEARS HELPING THEM LAUNCH THEIR EVER GROWING AND FUTURE FACING VEHICLE RANGE.
Hyundai wanted to engage targeted media and influencers with their latest SUV product range by creating a brand story through product drives and experiences. There was also a clear focus on the EV range linked to sustainable lifestyle choices. D3’s role in advance of the event was to help create the routes that the journalists would use and to organise the venues and experiences ensuring that Hyundai’s attention to detail in their vehicles is reflected in the venue’s ambience and styling. Once the event is underway our team ensure that the journalist driving time slots work seamlessly with our bespoke booking system and that the journalist and influencer overall experiences are a positive expression of the brand commitment. Catering is always important at any event and for the first time we helped demonstrate the V2L capabilities by powering a bean to cup coffee machine into the vehicle.
