EVENTS
DEFENDER RUGBY WORLD CUP ACTIVATION
DEFENDER'S WORLDWIDE PARTNERSHIP WITH THE RUGBY WORLD CUP 2023 IN FRANCE REQUIRED AN ACTIVATION THAT WAS GOING TO WOW ITS AUDIENCE IN THE CENTRE OF PARIS. THIS ACTIVATION BOUGHT OUT THE CREATIVE CONSTRUCTION SKILLS THAT D3 ARE KNOWN FOR.
The main activation in Longchamps required a complete look and feel for the area as well and building a thrilling driving over challenging structures and obstacles. The course was a reflection of Defender’s heritage as well as is current partnerships. A traditional jungle bridge was followed by the car driving through the rugby posts and over an equestrian themed area. In addition to this we built a mini Defender Challenge for the all electric mini Defender set in the Rugby Village at the Place de Concorde.
