CAMEL TROPHY
D3 EVENTS WAS ESTABLISHED BY SIMON IN ORDER TO DELIVER THE COMPETITION AND LOGISTICS FOR THE RENOWNED GLOBAL OFF ROAD EVENT, CAMEL TROPHY.
D3 Events was established by Simon in order to deliver the competition and logistics for the renowned global off road event, Camel Trophy. Over a 4 year period, as Competition Director, Simon conceptualised and delivered events that turned a dated off road adventure into a multi disciplined adventure challenge. The complex logistics, permissions and shipping were managed in house by the D3 team. Over this period the event took place in Mongolia, Chile/Argentina and the South Pacific Islands. Each event involved over 400 journalists and TV crews, including Reuters generating approx. $60 million of publicity. It remains an iconic 4 x 4 adventure challenge.