CAMEL TROPHY

D3 Events was established by Simon in order to deliver the competition and logistics for the renowned global off road event, Camel Trophy. Over a 4 year period, as Competition Director, Simon conceptualised and delivered events that turned a dated off road adventure into a multi disciplined adventure challenge. The complex logistics, permissions and shipping were managed in house by the D3 team. Over this period the event took place in Mongolia, Chile/Argentina and the South Pacific Islands. Each event involved over 400 journalists and TV crews, including Reuters generating approx. $60 million of publicity. It remains an iconic 4 x 4 adventure challenge.