D3 Events - Brand Experience Agency

Case Studies

Top Gear Live

Client:  Clarion Events Ltd
The annual MPH Prestige & Performance Motor Show is also host to Top Gear Live.  This event offers Top Gear fans the opportunity to get up closer to the shows presenters and see them recreate some the shows most outrageous stunts in a live stage show.

The show’s producers wanted to recreate an infamous episode of Top Gear in which Jeremy Clarkson drove a Land Rover Discover 3 to the top of a Scottish Mountain.  The challenge was to build a realistic mountain inside the arena, up which a Discovery 3 could be driven.  The mountain needed to be steep enough and high enough to provide a spectacular element on stage.  An added complication was that it had to come on and off the stage theree times a day and then be moved from Earls Court in London to the NEC in Birmingham.

D3 designed and built the mountain using our extensive experience in building portable off road vehicle display units to accomplish the project.  The feature was an enormous success and still forms a prominent part of the event show reel. 

http://www.youtube.com/watch?v=BLwi2Ae7uDg