Case Studies

MINI Motor show 2006

Client – TRO Group
The successful MINI ‘Fake’ campaign was brought to life at the British Motor Show by D3 who were commissioned by TRO Group to build three ‘Fake’ MINI’s; a piano, a lawnmower and a garden shed.  

Additionally D3 were asked to design and engineer an interactive game, ‘Fake Invaders’ which was inspired by the original Space Invaders game.  Participants sat in a MINI Cooper convertible and used the steering wheel to control the game, viewing the action on a giant LED screen and shooting down ‘Fake’ MINI’s!   The MINI Cooper was sat on a turntable which moved hydraulically in sync with the steering wheel.  D3 also created the software and technical interface between the car and the game.