Land Rover Global G4 Challenge 2003-2008
Client – Land Rover Global Marketing
D3 created an ambitious and challenging event that integrated both urban and remote adventure in a multi-sport competition. Its format is innovative and original combining physical ability, strategic thinking and mental agility.
It reinforces the Land Rover communication platform, ‘Go Beyond’ and builds on their core brand values, resulting in a true modern day adventure. Critically events to date have delivered a strong return on investment via extensive global media coverage confirming its wide appeal.
D3 served as the primary agency for all creative, logistic and competition elements. We also developed a comprehensive and successful sustainable event policy in very remote and often inhospitable locations.
