Ken Gibson Media Trip
Client – Land Rover Global PR
Working with the PR team at Prism, D3 staged a number of media trips for journalists from all over the world. A major focus for Land Rover UK was a 10 day media trip for Ken Gibson, Motoring Editor of The Sun, and one of the most influential motoring journalists in the UK.
D3 were responsible for all the logistics, remote accommodation in traditional nomadic Gers, finding the routes and also the activities that the journalists will get the chance to participate in such as sand boarding down the dunes in the Gobi desert, horse riding, abseiling, mountain bilking as well as some amazing off road driving.
The D3 team in addition to leading the recces and providing the adventure activities also be provided all the critical aspects to make these trips a success and enjoyable for the journalists including communication, power, food and water, fuel and medical backup.
Ken Gibson in Mongolia, article & video:
http://www.thesun.co.uk/sol/homepage/motors/article1762517.ece
