British Motor Show 2008
Client - Land Rover Marketing UK
Charged with demonstrating that Land Rover products have a very serious side to being the most capable 4x4 in the market, D3 created ‘The Ultimate Experience’ for Land Rover at the British Motor Show 2008.
D3 designed a multi discipline arena for Land Rover that reinforced their position as the best selling vehicles in their sector and their popularity as a British icon. Firstly, to highlight the fact that Land Rover provides many of the emergency services with vehicles that protect individuals and communities, all the vehicles at BIMS 08 were affiliated to either Police, Fire, Mountain Rescue, Coast Guard and Paramedics on the now famous Terrapod. Secondly, in order to give the public a chance to drive themselves, D3 built Mini-Terrapod, a 3 element dynamic driving experience that graphically demonstrates the ability of both vehicle and driver.
